As an aspiring artist or music enthusiast, you’re probably aware of the immense value that Spotify playlists offer in terms of exposure and discovery. While editorial playlists curated by Spotify’s in-house team receive significant attention, there is another avenue that can greatly boost your chances of getting featured on those highly coveted playlists: user-generated playlists. In this blog post, we will explore the potential of user-generated Spotify playlists and provide you with actionable strategies to leverage them in order to increase your chances of getting on editorial playlists.
Understand the Influence of User-Generated Playlists: User-generated playlists on Spotify are created by individual users who curate their own collections of favorite songs, themed playlists, or niche genres. These playlists often have a loyal following and can generate a substantial number of streams and engagement. By tapping into these playlists, you can reach a highly targeted audience and increase your exposure within specific genres or music communities.
Identify Relevant User-Generated Playlists: Start by researching and identifying user-generated playlists that align with your music style and target audience. Utilize Spotify’s search feature, browse music communities and forums, and engage with influencers or curators who are passionate about your genre. Look for playlists with a significant number of followers and active engagement.
Build Relationships with Playlist Curators: Once you’ve identified relevant user-generated playlists, focus on building genuine relationships with the playlist curators. Reach out to them through social media platforms or email and express your appreciation for their playlists. Personalize your message by mentioning specific songs you enjoyed from their playlists and explain why your music would be a good fit. Building a rapport with playlist curators can increase the likelihood of them considering your music for their playlists.
Submit Your Music for Consideration: Many user-generated playlists have submission processes or contact information provided by the curators. Follow their submission guidelines carefully and send your best tracks for consideration. Make sure your music is properly tagged and categorized to increase its discoverability.
Engage with Playlist Followers: Engagement is key to growing your presence within user-generated playlists. Take the time to engage with playlist followers by liking, commenting, and sharing their posts. Show genuine interest in their music tastes and be an active participant in the community. This can help build brand awareness, foster connections, and encourage playlist curators to take notice of your active involvement.
Collaborate with Playlist Curators: Consider collaborating with playlist curators to create unique playlists or themed collaborations. This can help expand your network, tap into new audiences, and showcase your versatility as an artist. Collaborations can be mutually beneficial, as they provide playlist curators with fresh content while offering you exposure to their followers.
Monitor and Track Your Results: As you navigate the world of user-generated playlists, track the performance of your music using Spotify for Artists or other analytics tools. Pay attention to the number of streams, saves, and engagement generated from these playlists. This data will help you identify which playlists are driving the most traction and inform your future playlist engagement strategies.
User-generated playlists on Spotify are a valuable resource that can significantly impact your chances of getting featured on editorial playlists. By understanding the influence of these playlists, identifying relevant ones, building relationships with curators, and engaging with playlist followers, you can maximize your exposure and increase your chances of reaching a wider audience. Remember to approach playlist curators with authenticity and respect, and continue refining your strategies as you navigate the dynamic music landscape. Embrace the power of user-generated playlists and unlock new opportunities for your music career.